Retail Performance Management Software

Retail Performance Management
for Frontline Teams

Moonstar’s AI-powered mobile platform unifies KPIs, checklists, communication and learning. HQ sees every store. Store teams know what to improve.

Trusted by 10,000+ global users

What companies achieved with Moonstar

Moonstar is the retail performance management software for frontline teams.

See how stores use it to increase sales, standardize execution, improve coaching and cut early attrition.

Supported by

Moonstar’s Flywheel: How it connects KPIs to daily store execution

Most retail software owns one piece of this. Task tools confirm work was done. BI tools show the numbers. Learning platforms build knowledge. Moonstar runs the whole flywheel, so a KPI that slips becomes a routine that changes and a result you can measure.

1

Visibility — see behaviours and KPIs in one place

Store teams and head office track the same indicators: sales, ATV, UPT, conversion, and the operational behaviours behind them. Leaderboards show every store where it stands. AI flags what’s improving, what’s at risk and where to intervene.

2

Focus — turn objectives into today’s actions

AI coaching translates commercial targets into specific actions for each store, with the message managers should share. Newsfeed campaigns and operational chat keep the whole team aligned on the day’s priority.

3

Routine — make it happen, every shift

Daily checklists turn the priority into concrete tasks, time-stamped and attributed to the person who completed them. Micro-learning delivers the skill behind each behaviour, in the flow of work.

4

Results — measure impact and scale what works

Dashboards track routines as well as KPIs against targets. Managers see progress by store and by person. The behaviours that work get recognised and replicated across the network.

Retail performance management, from head office to the shop floor

Set the priorities for every store, verify they’re executed, see the KPIs they move, and coach the behaviours behind them. Head office gets visibility into what actually happened; store teams get the feedback and training to improve.


EXECUTE

Know what’s happening in every store

Recurring checklists for store visits, audits, opening and closing routines and promotion setups. Head office sees the real picture in every location — not a monthly self-report.

  • Store visits, audits and daily routines
  • Photo verification for merchandising and promotions
  • Live completion status across every unit
  • Automatic alerts when a task runs late
  • Reporting by store, task and individual
Moonstar app showing a daily opening checklist with photo verification and store completion rates

MEASURE

Link daily actions to sales results

PerformIQ connects store KPIs to the daily actions behind them, so managers can see not just which stores are behind, but which behaviours are causing it.

  • Live KPI dashboards by store, team and individual
  • AI-driven performance insights
  • Sales competitions and leaderboards
  • Training targeted at the gap in the numbers
Discover how →
Moonstar PerformIQ dashboard showing store KPI scores and a unit leaderboard

COACH

Turn results into the right behaviours

When a store misses a standard or a KPI slips, the people involved get a short Nudge. Recognition works the same way: immediate, specific and tied to what actually drove the result.

  • Micro-learning Nudges in the flow of work
  • Training triggered by performance gaps
  • Peer recognition, badges and rewards
  • Best-practice sharing between stores
Learn how →
Moonstar app delivering a micro-learning Nudge to a store team

ENGAGE

See engagement before it shows up in your numbers

Pulse checks and surveys surface friction while it’s still fixable. Because sentiment sits alongside store KPIs, you can see which teams are struggling and what it’s costing — rather than reading it in an annual survey.

  • Pulse checks and continuous feedback
  • Engagement scores by unit and by teams
  • Manager coaching prompts
  • Engagement campaigns
Discover how →
Moonstar app showing a pulse check survey and growth-opportunity content

RETAIN

Get new hires productive faster

Frontline turnover is most expensive in the first 90 days. Structured onboarding journeys, welcome cards and early pulse checks get new starters to competence faster — and flag the ones drifting while there’s still time to intervene.

  • Structured onboarding journeys
  • Welcome intro notes
  • Early-attrition warning signals
  • Training from day one, in the flow of work
Learn how →
Moonstar onboarding journey with a welcome card and new-hire activity checklist

See what our customers have to say about Moonstar

  • Cristina, Employer Branding & Engagement Manager
    Moonstar is for me both an extension and an instrument to my thoughts and ideas as a creative specialist. Over time it will grow even further to be one of the most powerful tools we use to build bridges across teams, departments, lines of business and who knows, maybe even countries.
    Cristina, Employer Branding & Engagement Manager
    Arrise
  • Camelia, Retail Manager
    We set out to design a bonus scheme that rewards what matters—sales, client feedback, ops standards, and learning. But it was Moonstar's PerformIQ that brought it to life. It turned a strategic incentive plan into a daily operating system: one that gives teams visibility, drives behavior change, and aligns the frontline with what the business needs most. The result is a bonus scheme that doesn’t just reward outcomes—it builds the culture that produces them.
    Camelia, Retail Manager
    Ana Pan
  • Camila, Human Resources Assistant
    We love Moonstar because it helped us connect with every single staff member across our centers in a meaningful way. Moonstar helped us facilitate conversations between employees about the activities they do in their classrooms and share them with other coworkers across the country. Thanks to the learning component, we have been able to share our curriculum content, policies and procedures dynamically and interactively. Training and employee performance have improved considerably since we started using Moonstar!
    Camila, Human Resources Assistant
    Kids & Company
  • Abigail, Chief Executive Officer
    Highly recommend Moonstar! It acts as a communication platform for sharing achievements, company news, staff news and interacting with staff individually, as groups and departments on many positive levels. Great for getting a real-time idea of employee happiness and engagement and easier for management to communicate effectively.
    Abigail, Chief Executive Officer
    St Giles Hotel Group
  • Cristina, L&D Specialist
    It was hard for us to bring teams together for in-classroom training. With Moonstar, our employees can log in anytime and learn at their own pace. Their content on Management Essentials and Customer Service has proven invaluable for our new middle managers team.
    Cristina, L&D Specialist
    Mega Image
  • Yan, Program Manager
    Moonstar is particularly intuitive, visually attractive and very easy to use. Our participants in the YPO London Business School Negotiation program thoroughly enjoyed the program.
    Yan, Program Manager
    Young Presidents’ Organization
  • Gary, Program Director
    Moonstar is a great tool to use for our LBS program Leading Teams for Emerging Leaders.
    Gary, Program Director
    London Business School

Frequently Asked Questions

1What is retail performance management?

Retail performance management is the practice of connecting what happens on the shop floor to the results a business needs: setting store priorities, verifying they are executed, measuring the KPIs that matter, and coaching the behaviours behind them.

Most retail software covers one part of that loop. Task and audit tools confirm whether work was completed. Learning platforms build knowledge without tying it to results. Engagement tools measure sentiment in isolation. Retail performance management brings execution, measurement, coaching and recognition together, so store teams and head office work from the same picture.

2How is retail performance management different from retail execution or task management software?

Retail execution and task management software confirm that work was completed — a checklist was ticked, a store visit happened, a planogram was photographed. Retail performance management goes further by treating that completion as a performance metric in its own right, alongside commercial KPIs like conversion, average transaction value and units per transaction.

In Moonstar, checklist completion appears on the same dashboard as sales performance, attributed to the individual store and employee. Managers see both layers in one view rather than reconciling two systems.

3What is Moonstar and who is it built for?

Moonstar is the retail performance management platform for frontline and deskless teams. It brings store checklists and audits, live KPI dashboards, communication, micro-learning, recognition and sales competitions into one mobile app, so head office can see what’s happening in every location and store teams know what to improve.

It’s built for multi-site retail, franchises, hospitality and service businesses — organisations where performance varies most between locations and where digital tools have historically reached head office but not the shop floor.

4Does Moonstar include store checklists and audits?

Yes. Moonstar includes recurring checklists covering store visits, audits, opening and closing routines, and promotion and merchandising execution. Checklists can be scheduled daily, weekly or monthly and assigned to specific teams or locations.

Tasks support photo upload for merchandising verification, free-text responses and single-choice answers. Every completed task is time-stamped and attributed to the employee who completed it, and managers can filter completion by date range, location and status, then export the results.

5How does Moonstar help improve sales performance?

Moonstar links daily frontline actions to real-time KPIs so teams can see where performance is slipping and what to do about it. PerformIQ surfaces AI-driven insights that highlight which indicators are at risk, then translates them into specific actions and a message managers can share with their team.

Store and team leaderboards make progress visible, and micro-learning targets the specific skill behind each behaviour — so improvement is coached rather than announced.

6What engagement and culture tools does Moonstar provide?

Moonstar includes pulse checks, surveys, continuous feedback, engagement campaigns, peer recognition, badges and rewards, and best-practice sharing between locations.

Because engagement scores sit alongside store KPIs in the same platform, leaders can see which teams are under strain and act while it’s still fixable — rather than discovering it in an annual survey after performance has already moved.

7What types of training and development does Moonstar offer?

Moonstar delivers training in the flow of work: structured onboarding journeys, micro-learning Nudges of three to five minutes, welcome cards for new starters, and targeted training triggered by a performance gap.

The Content Hub provides a library of ready-made micro-modules and learning paths covering customer service, sales, management fundamentals and onboarding, developed with subject-matter experts from Ivy League schools and Fortune 100 companies.

8Can Moonstar help reduce employee turnover?

Moonstar standardises the early employee experience through structured onboarding journeys, welcome cards, and training delivered in the flow of work, so every new hire gets the same start regardless of location, manager or shift.

Early pulse checks surface disengagement in the first weeks, when intervention is still possible. Frontline turnover is most expensive in the first 90 days, and a consistent onboarding process is the most direct lever most retailers have.

9Which industries and team sizes does Moonstar work with?

Moonstar is built for organisations with distributed frontline teams: retail chains, grocery and convenience, hospitality, food service, and service networks. It suits multi-site operators from roughly 10 locations upward, where consistency between sites is the main performance challenge.

Moonstar is used by more than 15,000 frontline users across Europe, North & South America and the Middle East.

10Who supports Moonstar as an innovation platform?

Moonstar is supported by leading innovation partners including UK Research and Innovation, Innovate UK, and the Harvard Innovation Labs. Moonstar’s employee engagement health check and training features were recognised with several Innovate UK awards.

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