PerformIQ is Moonstar’s AI-powered frontline performance platform designed for multi-site retailers seeking real-time visibility, consistent execution, and measurable improvement. By embedding performance data, coaching prompts, and targeted training directly into the daily flow of work, PerformIQ helps retail leaders manage at scale—without added complexity. This article explores how PerformIQ delivers sharper operations, higher sales, and stronger team engagement, backed by real-world results from leading retail brands.

In retail, strategy means little without execution

From the customer’s point of view, the experience is not shaped by business models or digital roadmaps, but by moments: a helpful product recommendation, a clean counter, a well-timed upsell. 

These small, often invisible actions—performed by frontline teams—are the difference between a one-time shopper and a returning customer.

Yet for most retail organisations, these moments go unmeasured, and therefore unmanaged. 

Leaders know their revenue, their conversion rates, their shrinkage—but often not why one store consistently outperforms another. 

They know which locations are underperforming, but lack visibility into the behaviours driving those gaps. The frontline, paradoxically, remains a blind spot.

PerformIQ, Moonstar’s latest performance and engagement engine, was developed precisely to address this gap. It is not a dashboard. It is an operating layer—one that translates the day-to-day reality of store operations into measurable, timely insights, directly linked to coaching, recognition, and improvement.

A Structural Blind Spot in Retail

Retailers have long invested in back-office efficiency and customer-facing technology. But the processes that happen in between—where the product meets the person—have remained largely anecdotal. 

Systems can track POS data, compliance checklists, or staffing rosters. 

But they do not capture missed greetings, hesitant service, or an overlooked opportunity to upsell.

This lack of visibility creates structural challenges:

• Performance management is delayed or subjective
• Recognition is infrequent and inconsistent
• Training is broad rather than behavioural

Managers rely on gut instinct. Employees work without feedback. And over time, both disengage—not out of disinterest, but because rarely there is operational language around what “great” looks like in practice.

The result is inconsistency. And inconsistency, in multi-site retail, is expensive.

What Moonstar’s PerformIQ – the Performance Management & Training Feature – Does Differently

Moonstar’s PerformIQ’s core premise is simple: make success visible, in real time. When performance is made tangible—through data, feedback, and recognition—individuals and teams can act on it. Improvement becomes habitual, not episodic.

PerformIQ’s feature set is deliberately focused:

• Real-time data capture of frontline behaviours—ranging from product recommendations to audit performance, to audits
• AI-powered coaching prompts that help managers give the right feedback, at the right time personalized to every unit and individual
• Dynamic leaderboards that make positive behaviours visible and repeatable
• Targeted training nudges tied to specific gaps or trends, delivered in the flow of work

PerformIQ enables sharper management and more empowered teams. It shifts frontline operations from opinion-led to insight-driven—without disrupting the natural rhythm of daily retail life.

The Business Case: Ana Pan’s Transformation

Ana Pan, a leading bakery and café chain, implemented PerformIQ across its stores with one objective: to improve consistency and accountability without adding complexity. Within four months, the results were measurable and, more importantly, sustainable.

• +75% of stores began consistently hitting sales targets
• 3× more stores achieved high operational audit scores
• 4× increase in stores maintaining Google ratings above 4.5
• Google Reviews units’ ratings rose from 3.6 to 4.3 in just two months

The operational shift was straightforward. 

Managers began their days with clarity—knowing where to focus attention. 

Employees saw their performance reflected daily, both in metrics and recognition. 

Training was not pushed out as a mass directive but targeted where needed, based on behaviour, not assumption.

This visibility created momentum. Feedback became regular. Recognition became timely. What had been abstract (“we need to improve service”) became concrete (“this behaviour drives results—here’s how to do more of it”).

Outcomes That Matter

The real value of visibility lies in Moonstar’s ability to improve consistency and scale high-performance habits. PerformIQ’s deployments show positive impact across four key areas:

Revenue & Sales Performance

• Higher average transaction values
• More confident, consistent upselling
• Increased conversion through recommendation quality

Customer Experience

• More stable NPS across locations and shifts
• A measurable increase in positive reviews

Team Engagement & Development

• More learning modules completed
• Greater adoption of feedback

Operational Precision

• Sharper execution of routine tasks
• Improved compliance and audit scores
• Faster detection and resolution of issues on the floor

These are not just operational wins—they are cost savings and revenue gains, delivered through better alignment between people and process.

Why a Sales Performance Platform for Frontline Retail Staff Matters Now

Retailers are navigating simultaneous pressures: labour shortages, margin compression, and rising customer expectations. The instinct is often to add new systems. But often, the solution is not new tech—it’s better visibility into what is already happening.

Moonstar’s PerformIQ offers that visibility. Not in the form of retrospective reports, but as part of the operational rhythm. It ensures that behaviours which drive outcomes are recognised, coached, and repeated—store by store, shift by shift.

Too often, organisations measure performance in hindsight. PerformIQ closes the loop—making frontline performance visible when it matters most: now.

When employees know what success looks like, and receive timely recognition and feedback, they deliver it more consistently. When managers have real-time coaching tools, they lead better. And when organisations can see what’s working—down to the daily behaviours—they can scale it.

Visibility isn’t about control. It’s about clarity. And in today’s competitive environment, clarity is an advantage.

Frequently asked questions (FAQ)

What is Moonstar’s PerformIQ?

PerformIQ is Moonstar’s AI-powered performance platform for frontline retail teams. It provides real-time visibility into daily behaviours, enabling managers to coach effectively, recognise top performers, and deliver targeted training—all within the flow of work.

How does Moonstar improve retail performance?

PerformIQ connects frontline behaviours—like product recommendations or service quality—to measurable outcomes. By surfacing these insights in real time, it helps drive improvements in sales, customer experience, employee engagement, and operational consistency across locations.

Is Moonstar’s PerformIQ a reporting tool or a performance system?

Unlike traditional reporting dashboards, PerformIQ is an execution layer. It not only measures performance but enables immediate action through coaching prompts, dynamic leaderboards, and AI-powered training nudges.

How does Moonstar use AI in retail operations?

Moonstar’s PerformIQ uses AI to analyse behavioural data across stores, detect patterns, and recommend timely coaching or training. It delivers real-time performance insights to managers and personalised support to employees—without requiring manual analysis or additional systems.

What KPIs does Moonstar’s PerformIQ improve?

Retailers using PerformIQ have reported:

• +75% increase in stores hitting sales targets
• 3× improvement in audit score performance
• 4× increase in locations with Google ratings above 4.5
• Improved average transaction values and customer satisfaction scores
  These gains result from better coaching, feedback, and frontline alignment.

Can Moonstar be used across multiple locations or countries?

Yes. PerformIQ is built for scalable, multi-unit operations. It standardises performance insights while adapting to local contexts, enabling regional leaders to monitor, compare, and act without friction.

How does Moonstar support employee engagement?

PerformIQ recognises frontline actions in real time, makes performance transparent, and delivers role-specific feedback. Employees are more motivated when their impact is visible, recognised, and tied to growth—leading to higher morale and lower turnover.

Are Moonstar and PerformIQ difficult to implement?

No. PerformIQ integrates into existing workflows and requires minimal onboarding. Managers and employees can start using it with little technical training. The platform is mobile-first and designed for ease of use on the shop floor.

What types of retailers use Moonstar’s PerformIQ?

PerformIQ is used by growing and established retailers across food service, apparel, beauty, electronics, and hospitality. It is especially valuable for SMB and mid-sized retail chains seeking operational consistency and real-time performance enablement.