What do customers
really want?

The traditional selling approach loses ground as customers seek thoughtful and worthwhile interactions with frontline staff. Discover what the consultant’s mindset is all about and how it can make customers fall in love with your brand.

Learners will:

  • Understand the implications of transactional and consultative selling approaches
  • Reflect on the benefits of adopting a consultant’s mindset
  • Acknowledge how to build connections with customers from the first interaction
  • Learn a two-step process for asking relevant questions and uncovering customers’ needs
  • Explore four simple techniques to develop active listening skills and be truly helpful to customers

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