Retail Execution Software for Multi-Store Teams

Turn store visits, audits and daily routines into mobile checklists and tasks your teams actually complete — then see how execution shows up in your store KPIs.

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An integrated retail execution platform, right in your teams’ pockets



Store visits and audits, built for retail operations

Area manager visits still run on paper forms and spreadsheets that reach head office days later, if at all. Moonstar turns the store visit into a structured checklist completed on mobile or web, with results visible the moment they’re submitted.

  • Flexible checklist builder — simple checks, free-text answers, single-choice questions and photo uploads, in any order, with any task marked required
  • Question-level reporting — see the individual question that failed, not just an overall score
  • Photo evidence — capture the shelf, the display or the setup, with notes attached
Moonstar store visit checklist with question-level results and photo evidence

Moonstar recurring routine checklist scheduled for a store team

Turn store standards into routines that actually happen

Most store standards live in a binder, a WhatsApp message or a manager’s head. Build them into recurring checklists, scheduled to appear when the shift needs them, assigned to the right teams.

  • Flexible recurrence — daily, weekly or monthly, on chosen days, with a due window measured in minutes, hours or days
  • Assigned by team, delivered by location — every unit gets its own instance of the routine
  • Notifications that land at the right moment — when a checklist opens, and again if it becomes overdue

See completion across every unit, in real time

Filter activity by date range, location and status. Sort by task, completion time or the person who completed it. Export the results for review meetings.

  • Four statuses that mean different things — completed, pending, overdue and not completed, so you can tell a store running late from a store that skipped the check entirely
  • Attributed and time-stamped — every completed task records who did it and when
  • Weekly, monthly and quarterly views — for the operating rhythm your review meetings already run on
Moonstar activity view filtering checklist completion by location and status

Moonstar Performance module showing checklist completion tracked as a KPI

Execution isn’t a compliance number. It’s a performance lever.

Checklist completion sits inside Moonstar’s Performance module, alongside other essential daily store behaviors and alongside the very KPIs it influences.

When it drops, AI insights flag it and micro-learning delivers the skill behind the standard. A missed check becomes coaching, not a reprimand.

  • Checklist completion tracked as a KPI, against target, week on week
  • Visible in the same app store teams use for sales performance and leaderboards
  • Linked to micro-learning — the behaviour behind the check gets trained, not just recorded

Built for operators from ten stores, not a thousand

Most retail execution software is designed for enterprise chains — long implementations, dedicated operations teams, and pricing to match. Moonstar is built for the operators in between: growing chains from ten locations upward, where the owner or operations director is still close to the stores but can no longer be in all of them each week.

  • Live in weeks, not quarters — no dedicated project team required
  • One app your teams already use — checklists sit alongside communication, learning and recognition rather than adding a separate tool
  • No minimum estate size beyond ten stores — the platform scales with you rather than requiring you to scale into it
Moonstar checklists alongside communication, learning and recognition in one app

See what our customers have to say about Moonstar

“In fifteen years of running stores, I’ve rarely seen the standard itself be the problem. Most businesses have manuals, training and checklists — the real challenge is making sure those standards happen consistently on the floor, every shift and every day. Moonstar helps close that gap by putting the right priorities in front of the people who can act on them, while giving leaders a clear view of what is actually happening across every location.”

Tomasz Bojko Tomasz Bojko
Chief Operating Officer, Ana Pan
Ex Operations Manager Pret a Manger UK

Read the case study →

Retail execution, connected to performance, learning and communication

What you can do with Moonstar

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Retail Execution Software & Checklists FAQs

1What is retail execution software?

Retail execution software helps multi-site retailers make sure in-store standards are carried out consistently across every location. It typically covers store visits and audits, task and checklist management, merchandising and promotion compliance, and reporting on what was completed. Moonstar adds a performance layer: completion data sits alongside store KPIs rather than in a separate compliance system.

2Who uses retail execution software?

Retail execution software is used by store managers, area and regional managers, and retail operations teams responsible for consistency across multiple locations. In Moonstar, store teams complete checklists on mobile while head office and area managers monitor completion across the estate — so both sides work from the same record rather than reconciling reports.

3How many stores do you need before retail execution software is worth it?

Retail execution software generally becomes worth it at around ten locations. Below that, an owner or operations manager can hold the standard in their head and check it in person on a regular rotation. Above it, the gap between what head office believes is happening and what is actually happening in each store widens faster than manual reporting can close it — and the cost of one missed promotion setup across ten stores already exceeds the cost of the software. Moonstar is designed for operators from ten locations upward.

4What is a store visit checklist?

A store visit checklist is a structured list of checks an area or district manager works through when visiting a location — covering merchandising, stock availability, cleanliness, team readiness and promotional compliance. In Moonstar, store visit checklists are completed on mobile, support photo evidence, and report down to the individual question rather than a single overall score.

5How is retail task management different from a general task app?

Retail task management differs from a general task app by assigning recurring work to locations rather than to individuals, so the same routine runs in every store on the right schedule and completion is measured by unit as well as by person. For a multi-site operator the question is rarely “did Maria do it?” and almost always “did all 60 stores do it? And who from the staff completed each task, by which time?”

6Can Moonstar verify that merchandising and promotions were set up correctly?

Yes — Moonstar verifies merchandising and promotion setup through photo upload tasks. Store teams capture the shelf, display or promotional setup and attach notes. Photos are time-stamped and attributed to the employee who submitted them, and appear in the activity view alongside the rest of the checklist for review across locations.

7What types of tasks can a checklist include?

A Moonstar checklist can include four task types: a simple check, a free-text response, a single-choice selection from a defined list, and a photo upload. Any task can be set as required, meaning it must be answered before the checklist can be completed.

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