In the highly competitive retail landscape, improving sales performance is essential for sustainable growth.

Mobexpert, one of Romania’s leading home and décor retailers, sought innovative strategies to boost sales and enhance team effectiveness. By partnering with Moonstar and implementing its PerformIQ solution, Mobexpert achieved remarkable improvements in both sales metrics and employee engagement.

Identifying Opportunities for Sales Growth

Although Mobexpert already had a dedicated and experienced team, the company identified several areas where it could further optimize its retail strategy:

• Clarity and Transparency in Performance: Mobexpert aimed to give every employee a clear view of their own results through a personalized scorecard and a set of visible, comparable objectives. This approach ensured fair performance evaluation while encouraging constructive competition and individual motivation.
• Maximizing Sales Opportunities: Some employees expressed interest in deepening their product knowledge, creating an opportunity to further empower them in recommending the right products and highlighting their value to customers.
• Enhancing Communication: With a workforce spread across multiple locations nationwide, Mobexpert saw potential to boost motivation and engagement through more effective and coherent communication.

Through the PerformIQ area within the Moonstar platform, Mobexpert set out to harness these opportunities and achieve ambitious goals, including increasing the number of activated credit cards—an essential driver for customer loyalty and store visit frequency.

Implementing PerformIQ by Moonstar

To address Mobexpert’s objectives, Moonstar deployed a competitive, league-based structure designed to encourage continuous improvement and individual performance. The PerformIQ module incorporated several engagement and gamification elements that turned daily routines into a dynamic, high-stakes experience.

Key Elements Behind Mobexpert’s Success:

• League-Based Competitions: Employees were grouped into small leagues of around 17 people, fostering teamwork and healthy competition. This structure enabled participants to experience both progress and accountability through weekly promotions and demotions based on performance.

“The league-based system made it easier to motivate people… it was more transparent and rewarding,” said Andreea, Mobexpert Credit Card Consultant.

• Leaderboards and Recognition: Weekly updates kept participants informed about their standings and progress toward team goals. Through Moonstar, employees could view leaderboards, track activated cards, and stay connected to the competition in real time.
• Targeted Micro-Trainings: One of Moonstar’s standout features was its micro-training system (or Nudges)—short, actionable content pieces that helped employees sharpen their skills in just a few minutes a day. These modules covered topics such as up-selling, customer interaction techniques, and objection handling, making learning simple and intuitive.

“The Nudges were well structured… they offered a great topic of conversation for the morning huddle,” said Alexandra, Sales Consultant.

• Ideas Hub for Collaboration: The Ideas Hub provided a space for top performers to share effective sales techniques and strategies with their peers, fostering a culture of knowledge-sharing. This organic exchange of best practices empowered all team members with insights proven to drive results.
• Continuous Feedback and Improvement: Real-time feedback loops within the app allowed employees to receive immediate insights into their performance. This constant feedback became essential for refining tactics, staying motivated, and making data-driven decisions to improve sales outcomes.

The Results

The impact of Moonstar’s PerformIQ solution exceeded expectations:

• 65% increase in credit card recommendations: Employees became more confident in promoting the Mobexpert Credit Card, leading to exponential growth in activation rates and improved customer retention.
• 87% of employees found the training directly relevant: Team members recognized the value of the training in their daily interactions, translating new skills into tangible results.
• Sustained Engagement: Through consistent communication, leaderboard updates, and opportunities for advancement, Mobexpert’s team maintained a high level of engagement and commitment throughout the competition.

The Mobexpert–Moonstar Partnership: Setting a New Standard for Retail Performance

Mobexpert’s experience with Moonstar illustrates how focused gamification can inspire retail teams to deliver exceptional customer experiences. By cultivating an environment of engagement, collaboration, and continuous improvement, Mobexpert not only achieved its goals but also strengthened the bond between its employees and its brand.

PerformIQ in Moonstar – Making Success Visible and Scalable

PerformIQ is a module that makes success both visible and scalable. Teams can see exactly which metrics drive business growth—sales, reviews, audits, training, and more—while managers gain a clear, real-time view of performance.

Everything is seamlessly integrated: objectives, training, recognition, and automated micro-coaching.

Results achieved by Moonstar clients within just a few months demonstrate its impact:

3X more stores excelling in internal audits

+75% more locations hitting their sales targets

4X more locations with Google ratings above 4.5

From 3.6 to 4.3 on Google Maps in just two months

Wait, what’s Moonstar again?

Moonstar.ai helps companies grow their business by building a more engaged, productive and happier Moonstar helps companies grow their business by building a high performance and engaged workforce. We bring together in Moonstar’s mobile app the main tools companies need to help them grow: company communication, gamified competitions, onboarding and development, pulse checks and Nudges. Moonstar is backed as one of the most innovative Employee Performance Tech companies by Innovate UK and Harvard’s Innovation Labs.

Frequently Asked Questions

1. What is Moonstar PerformIQ and how does it help retail teams like Mobexpert?

PerformIQ by Moonstar is an AI-powered performance and engagement platform that helps retail teams boost sales and motivation through real-time scorecards, gamified competitions, and automated micro-coaching. At Mobexpert, PerformIQ provided employees with clear goals, continuous feedback, and engaging challenges, leading to measurable improvements in both sales and engagement.

2. How did Mobexpert use gamification to improve sales performance?

Mobexpert implemented league-based competitions, live leaderboards, and recognition features within Moonstar’s PerformIQ module. This turned daily sales routines into a dynamic, game-like experience that rewarded progress and teamwork. Employees reported higher motivation, transparency, and skill development throughout the process.

3. What measurable results did Mobexpert achieve with PerformIQ?

Within just a few months, Mobexpert achieved an 87% relevance rating for its training modules, a 65% increase in credit card recommendations, and a sustained level of engagement across all store locations. These results demonstrate how AI-driven gamification can deliver tangible business outcomes while strengthening team cohesion.

4. How does AI enhance employee engagement in a retail environment?

AI personalizes coaching, tracks performance in real time, and identifies skill gaps automatically. In Mobexpert’s case, AI-powered insights guided micro-trainings, recognition, and real-time feedback loops—creating a culture of continuous improvement and motivation aligned with business goals.

5. What role does transparency play in improving team performance?

Transparency through personalized scorecards and visible goals allows employees to understand exactly how their performance impacts results. Mobexpert’s use of scorecards within PerformIQ made progress measurable and comparable, driving accountability and a healthy sense of competition across teams.

6. Can AI and gamification work together to improve customer satisfaction?

Yes. By improving employee motivation, collaboration, and sales skills, AI-powered gamification directly influences the customer experience. Mobexpert saw higher customer engagement, stronger store ratings, and increased return visits after implementing PerformIQ.

7. What makes Moonstar different from other performance management platforms?

Moonstar uniquely combines AI-driven analytics, gamified engagement, micro-learning, and automated coaching within a single mobile platform. This unified approach gives both frontline employees and managers real-time visibility into progress, aligning daily actions with strategic objectives.

8. How can other retailers replicate Mobexpert’s success with Moonstar

Retailers can start by defining key metrics such as sales, customer reviews, training completion, and audit scores. Using PerformIQ, these can be visualized through scorecards and gamified challenges that connect goals, learning, and recognition—creating a scalable model for engagement-led performance.

9. What business metrics improved most for Mobexpert after implementing PerformIQ?

Mobexpert achieved significant improvements in sales growth, customer review ratings, and internal audit performance. The platform’s AI-driven insights helped standardize performance across locations and maintain a high level of consistency in customer experience.

10. How does Moonstar ensure continuous improvement through AI insights?

Moonstar’s AI continuously analyzes performance data to provide targeted coaching, recognition, and training recommendations automatically. For Mobexpert, this meant a steady flow of new micro-trainings and engagement challenges that kept employees motivated and performance on an upward trajectory.