In the highly competitive retail landscape, improving sales performance is essential for sustainable growth.

Mobexpert, one of Romania’s leading home and décor retailers, sought innovative strategies to boost sales and enhance team effectiveness. By partnering with Moonstar and implementing its PerformIQ solution, Mobexpert achieved remarkable improvements in both sales metrics and employee engagement.

Identifying Opportunities for Sales Growth

Although Mobexpert already had a dedicated and experienced team, the company identified several areas where it could further optimize its retail strategy:

• Clarity and Transparency in Performance: Mobexpert aimed to give every employee a clear view of their own results through a personalized scorecard and a set of visible, comparable objectives. This approach ensured fair performance evaluation while encouraging constructive competition and individual motivation.
• Maximizing Sales Opportunities: Some employees expressed interest in deepening their product knowledge, creating an opportunity to further empower them in recommending the right products and highlighting their value to customers.
• Enhancing Communication: With a workforce spread across multiple locations nationwide, Mobexpert saw potential to boost motivation and engagement through more effective and coherent communication.

Through the PerformIQ area within the Moonstar platform, Mobexpert set out to harness these opportunities and achieve ambitious goals, including increasing the number of activated credit cards—an essential driver for customer loyalty and store visit frequency.

Implementing PerformIQ by Moonstar

To address Mobexpert’s objectives, Moonstar deployed a competitive, league-based structure designed to encourage continuous improvement and individual performance. The PerformIQ module incorporated several engagement and gamification elements that turned daily routines into a dynamic, high-stakes experience.

Key Elements Behind Mobexpert’s Success:

• League-Based Competitions: Employees were grouped into small leagues of around 17 people, fostering teamwork and healthy competition. This structure enabled participants to experience both progress and accountability through weekly promotions and demotions based on performance.

“The league-based system made it easier to motivate people… it was more transparent and rewarding,” said Andreea, Mobexpert Credit Card Consultant.

• Leaderboards and Recognition: Weekly updates kept participants informed about their standings and progress toward team goals. Through Moonstar, employees could view leaderboards, track activated cards, and stay connected to the competition in real time.
• Targeted Micro-Trainings: One of Moonstar’s standout features was its micro-training system (or Nudges)—short, actionable content pieces that helped employees sharpen their skills in just a few minutes a day. These modules covered topics such as up-selling, customer interaction techniques, and objection handling, making learning simple and intuitive.

“The Nudges were well structured… they offered a great topic of conversation for the morning huddle,” said Alexandra, Sales Consultant.

• Ideas Hub for Collaboration: The Ideas Hub provided a space for top performers to share effective sales techniques and strategies with their peers, fostering a culture of knowledge-sharing. This organic exchange of best practices empowered all team members with insights proven to drive results.
• Continuous Feedback and Improvement: Real-time feedback loops within the app allowed employees to receive immediate insights into their performance. This constant feedback became essential for refining tactics, staying motivated, and making data-driven decisions to improve sales outcomes.

The Results

The impact of Moonstar’s PerformIQ solution exceeded expectations:

• 65% increase in credit card recommendations: Employees became more confident in promoting the Mobexpert Credit Card, leading to exponential growth in activation rates and improved customer retention.
• 87% of employees found the training directly relevant: Team members recognized the value of the training in their daily interactions, translating new skills into tangible results.
• Sustained Engagement: Through consistent communication, leaderboard updates, and opportunities for advancement, Mobexpert’s team maintained a high level of engagement and commitment throughout the competition.

The Mobexpert–Moonstar Partnership: Setting a New Standard for Retail Performance

Mobexpert’s experience with Moonstar illustrates how focused gamification can inspire retail teams to deliver exceptional customer experiences. By cultivating an environment of engagement, collaboration, and continuous improvement, Mobexpert not only achieved its goals but also strengthened the bond between its employees and its brand.

PerformIQ in Moonstar – Making Success Visible and Scalable

PerformIQ is a module that makes success both visible and scalable. Teams can see exactly which metrics drive business growth—sales, reviews, audits, training, and more—while managers gain a clear, real-time view of performance.

Everything is seamlessly integrated: objectives, training, recognition, and automated micro-coaching.

Results achieved by Moonstar clients within just a few months demonstrate its impact:

3X more stores excelling in internal audits

+75% more locations hitting their sales targets

4X more locations with Google ratings above 4.5

From 3.6 to 4.3 on Google Maps in just two months

Wait, what’s Moonstar again?

Moonstar.ai helps companies grow their business by building a high performance and engaged workforce. We bring together in Moonstar’s mobile app the main tools companies need to help them grow: company communication, gamified competitions, onboarding and development, pulse checks and Nudges. Moonstar is backed as one of the most innovative Employee Performance Tech companies by Innovate UK and Harvard’s Innovation Labs.

Frequently Asked Questions

1) What is Moonstar PerformIQ (sales performance platform) and what does it help retailers improve?
Moonstar PerformIQ is an AI-powered performance and engagement platform that helps multi-location retailers improve sales execution by combining real-time scorecards, gamified challenges, micro-learning, and automated coaching in one mobile experience. It’s designed to make performance transparent for frontline teams and actionable for managers—so daily behaviors tie back to measurable business outcomes.

2) How did Mobexpert use league-based sales gamification to drive performance?
Mobexpert used league-based competitions that grouped employees into small leagues (around 17 people), with weekly promotions and demotions based on results. This structure made progress visible, encouraged healthy competition, and helped employees stay accountable without losing the team dynamic.

3) What sales KPI was Mobexpert trying to improve—and why did it matter?
Mobexpert focused on increasing activated credit cards, because it supports customer loyalty and repeat store visits. In PerformIQ, the KPI was brought into the flow of work through clear objectives, tracking, and ongoing performance feedback.

4) What results did Mobexpert achieve with Moonstar PerformIQ?
Mobexpert reported a 65% increase in credit card recommendations and that 87% of employees found the training directly relevant. The program also maintained sustained engagement through consistent updates, visibility into standings, and advancement opportunities.

5) What are “Nudges” in Moonstar, and how do they improve retail selling skills?
“Nudges” are short micro-trainings designed to build sales behaviors in minutes per day—topics like up-selling, customer interaction techniques, and objection handling. The goal is to make learning continuous and practical, so associates can apply it immediately on the shop floor.

6) How does AI-powered micro-coaching increase employee engagement in retail?
AI-powered coaching increases engagement by turning performance data into timely guidance—highlighting what to improve, what to repeat, and which skills to focus on next. In this program, AI supported real-time feedback loops and targeted learning prompts that reinforced continuous improvement.

7) Why do scorecards and transparency improve motivation (without feeling unfair)?
Transparent scorecards help because people can clearly see what “good” looks like and how their actions impact results—without guessing or relying on subjective feedback. In Mobexpert’s case, visible goals and comparable objectives supported fairness while still motivating progress through constructive competition.

8) How did Mobexpert spread best practices across stores (not just reward top performers)?
Mobexpert used an Ideas Hub where top performers could share tactics that worked, so the wider team could learn proven approaches faster. This kind of peer-to-peer sharing helps standardize execution across locations and builds a culture of collaboration—not just competition.

9) How can another retailer replicate Mobexpert’s approach with PerformIQ?
Start by choosing 1–3 business-critical KPIs (sales, reviews, audits, training completion), then make them visible through scorecards and simple competition mechanics (leagues, leaderboards, recognition). Finally, reinforce the behaviors behind those KPIs with micro-learning and continuous feedback so performance improvement becomes repeatable across every location.