In the competitive retail landscape, enhancing sales performance is crucial for sustained growth. Mobexpert, a leading home and decor retailer, sought innovative strategies to increase retail sales and elevate their team’s effectiveness. By partnering with Moonstar and implementing their Gamified Sales Accelerator, Mobexpert achieved remarkable improvements in sales metrics and employee engagement.

Identifying Opportunities for Sales Increase

Despite a dedicated and experienced team, Mobexpert identified a few opportunities to enhance their retail strategy:

1. Maximizing Sales Opportunities: With some employees eager for additional product knowledge, there was a chance to empower them further in recommending relevant products and showcasing their value to customers.
2. Enhancing Communication: With a workforce spread across multiple locations, Mobexpert saw the potential to boost engagement and motivation through streamlined communication.
3. Upskilling for Success: Mobexpert sought a scalable solution to equip their team with effective sales techniques, all while keeping employee experience at the forefront.

With Moonstar’s Gamified Sales Accelerator, Mobexpert set out to harness these opportunities and achieve ambitious goals, including a boost in activated credit cards—an essential asset for enhancing customer loyalty and increasing store visits.

Implementing Moonstar’s Gamified Solution

To address Mobexpert’s objectives, Moonstar deployed a competition-driven, league-based structure that encouraged continuous improvement and performance. The Accelerator’s design offered several engagement elements that transformed the routine into a dynamic, high-stakes game.

Key Elements That Powered Mobexpert’s Success:

1. League-Based Competitions: Employees were grouped into small, manageable leagues of 17, promoting camaraderie and healthy competition. This setup allowed employees to experience both progression and accountability through week-to-week promotions and demotions based on performance. According to Andreea, a Credit Card Consultant,
   

“The league-based system made it easier to motivate people…it was more transparent and rewarding.”

2. Leaderboards and Recognition: Regular updates kept everyone aware of their standings and progress toward team goals. By using the Moonstar app, employees could view leaderboards, track activated cards, and stay engaged with the competition in real time.
3. Strategic Training Nudges: One of the standout features was Moonstar’s training Nudges—short, actionable content pieces that helped employees sharpen their skills in just a few minutes daily. These Nudges covered up-selling, customer interaction techniques, and handling objections, making the learning process easy and intuitive. Alexandra, a Sales Consultant, shared her enthusiasm, saying,

“The Nudges were well-structured…they provided a great topic of conversation for the morning huddle.”

4. Ideas Hub for Collaboration: The Ideas Hub was a space for top performers to share effective techniques and strategies with their colleagues, fostering a culture of knowledge-sharing. This platform allowed for an organic flow of best practices, giving all team members actionable insights from proven performers.
5. Continuous Feedback and Improvement: Real-time feedback loops within the app allowed employees to receive immediate insights into their performance. This continuous feedback became essential for adapting tactics and staying motivated, empowering employees to make data-informed adjustments to improve their sales approach.

The Results

The impact of Moonstar’s Gamified Sales Accelerator exceeded expectations:

• 87% of Employees Found Training Directly Relevant: Employees across the board acknowledged the value of the training in their daily interactions, translating new skills into tangible outcomes.
• 65% Increase in Card Recommendations: Employees became more confident in recommending the Mobexpert Credit Card, resulting in higher activation rates and increased customer retention.
• Sustained Engagement: With regular communication, leaderboard updates, and opportunities for progression, Mobexpert’s team maintained a high level of engagement and commitment throughout the competition.

Unlocking Retail Success With Moonstar

Mobexpert’s journey with Moonstar’s Gamified Sales Accelerator exemplifies how targeted gamification can inspire retail teams to deliver exceptional customer experiences. By fostering an environment of engagement, knowledge-sharing, and continuous improvement, Mobexpert not only achieved its goals but also strengthened the relationship between its team members and its brand.

For retailers looking to boost sales and build high-performing teams, Moonstar’s Gamified Sales Accelerator offers a proven pathway to success. To discover how gamification can transform your retail strategy, contact us today.

Wait, what’s Moonstar again?

Moonstar.ai helps companies grow their business by building a more engaged, productive and happier Moonstar helps companies grow their business by building a high performance and engaged workforce. We bring together in Moonstar’s mobile app the main tools companies need to help them grow: company communication, gamified competitions, onboarding and development, pulse checks and Nudges. Moonstar is backed as one of the most innovative Employee Performance Tech companies by Innovate UK and Harvard’s Innovation Labs.